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FCA Carer Recruitment Targets Buckinghamshire, Hampshire and Dorset

Foster Care Associates (FCA), the UK’s leading independent fostering agency, has stepped up its foster carer recruitment campaign across Buckinghamshire, Hampshire and Dorset.

Through a wide range of marketing initiatives across the print, radio and online mediums, together with regular information evenings, the agency hopes to attract a new influx of quality foster carers in three areas of England which traditionally carry a desperate shortfall.

The targeted campaigns complement the agency’s ongoing recruitment drive to tackle the 10,000 shortage of foster carers across the UK.

“FCA is urging potential foster carers to come forward and find out more about the many benefits that this challenging yet hugely rewarding career can offer. We are seeking to recruit new foster carers in Aylesbury, Buckingham and Milton Keynes in particular, as well as Bournemouth and Southampton,” explained Fozia Sheikh, Marketing Manager for FCA South.

She added: “We are recruiting carers who believe they have what it takes to look after children above the age of 10 years old who sometimes display challenging behaviour. We really need to find a cross-section of local foster carers who are able to cope with the diverse needs and backgrounds of these children – and provide a safe secure environment where children are given the opportunity to flourish and enjoy happy lives in their local communities.”

Residents in Buckinghamshire will receive a wide range of information about fostering and what is involved in becoming a foster carer through leaflet drops, newspaper and radio adverts, and information drop in sessions. FCA will initially run a campaign of radio adverts in Hampshire on fostering in Bournemouth. Potential carers from both regions are also invited to visit the agency’s carer recruitment focussed website, which offers readers locally based information on foster care UK news and events in their region.

Via EPR Network
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FCA Launch New Website Addressing The Shortage Of UK Foster Carers

Foster Care Associates (FCA), the UK’s leading Independent Fostering Agency (IFA), has launched a new carer-focussed website to step up its campaign to recruit new foster carers throughout the UK.

FCA Launch New Website Addressing The Shortage Of UK Foster Carers

With a current shortage of up to 10,000 foster carers in the UK, FCA decided to enhance their online activity as part of their extended recruitment drive.

The new site provides potential foster carers with a guide to all of the considerations a foster carer may face, as well as developing into a general fostering-focussed information resource. Geo targeting has also been introduced to ensure intensive focus on the main cities across the UK.

Kevin Smith, Online Manager at FCA said: “As part of our online strategy, we’ve conducted extensive keyword research to identify what fostering-related terms people are typing into the main search engines. We want to make sure that FCA appears in the search results for all generic fostering related terminology. This website allows us to do that. It also confirms our position as a market leader in the foster care industry.”

The new website also boasts a postcode search tool so that foster carers can find their local office, a glossary of the main terminology relating to fostering children, extended detail about the different types of fostering placements and services delivered, an informative video library and an FAQ section.

“We appreciate that potential foster carers want to learn more about the local support services available in their area, and new features on the website such as the postcode search tool allows us to do that,” said Marie-Louise Allred, Marketing Manager at FCA. “We expect it to become a valuable resource in addressing the shortage of foster carers across the UK.”

Moving from a Local Authority based website (where the key focus was to promote FCA’s fostering services to Local Authorities across the UK), the website now provides a guide for potential foster carers and existing foster carers, as well as helping Local Authorities and Health Trusts to access information.

Via EPR Network
More Human Resources press releases