Millions of Americans facing long-term joblessness may find greater success in finding a new career rather than trying to reclaim what was lost says Washington-based success coach Eva Jenkins. Jenkins, who is herself re-tooling due to the economic meltdown, suggests a path of self-reinvention modeled on the ultimate ‘quick change artist’…Madonna.

As corporate economic belt-tightening makes the prospect of new positions in old places unlikely, Eva Jenkins urges the more than 15 million Americans who are looking for work to think like Madonna. “Madonna has remained a top pop icon for nearly three decades,” observes the Washington-based career coached. “It’s because she has consistently reinvented herself to fit changing times.”

Jenkins believes that a Madonna-like willingness to let go of the past and see new possibilities in the future is “the best antidote to a toxic employment environment.”

Leading by Example
Jenkins, herself, is a victim of the times. The founder of V.I.P. Innovations, one of Washington’s premiere resources for managing ‘human capital,’ Jenkins spent 20+ years working within corporations to facilitate effective communication from top to bottom, inside and out. But as the corporate bean counters have slashed budgets and human resources programs, she has found herself with fewer and fewer clients. “I knew I had to find a new way to ‘spin’ my skills,” she explains.

She reassessed her strengths and nimbly made the transition from working with human resources departments to simply working with humans. She offers one-on-one career coaching to the newly and long-term unemployed. She calls herself a ‘guide,’ noting that she sought out this new role not by choice, but as a by-product of the current economy.

“My new role seems to be a true calling,” she observes. “And in the process of helping others find out who they are, I have also been discovering my own path.”

Jenkins strives to build positive business relationships with her clients. “The best way I know to inspire people as their coach is to ‘walk the walk’ not just ‘talk the talk,’” she says. In this way, Jenkins serves as a role model for her clients. “I model the behaviors I want my clients to emulate such as the willingness to take risks, and a willingness to be vulnerable, authentic and open in their communication,” she explains.

Via EPR Network
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